Anya Kishida

杏弥

Systems-minded product designer connecting brand, strategy, and product in 0-1 spaces. Prev @ Phia.

Based in New York, NY.

MyShake

Pinned Locations

I identified an unmet user need and developed Pinned Locations from 0–1, then iteratively improved the setup flow to increase completion by 70%.

I developed Pinned Locations from 0–1, increasing setup completion by 70%.

User Flow

Interaction Design

Technical Tradeoffs

Phia

Sales Calendar

I led the 0–1 design of Sales Calendar, turning fragmented sales data into a clear discovery surface while navigating technical constraints to drive 9% GMV growth.

I led the 0–1 design of Sales Calendar, driving 9% GMV growth.

0-1 Design

Interaction Design

Navigating Constraints

Try it on

Phia

Virtual Try-On

I designed and shipped Virtual Try-On in one week, from intro to input to results, extending Phia’s design system to support AI-powered experiences.

I designed and shipped Virtual Try-On in one week, extending Phia’s design system to AI.

AI Design

Interaction Design

Retention

Phia

AI Search

I led the end-to-end design and visual identity for Phia AI’s LLM-powered search experience, from thinking animations and suggestions to edge cases, while minimizing engineering lift.

I led the end-to-end design of Phia AI’s LLM-powered shopping experience, minimizing engineering lift.

AI Design

0-1 Design

Interaction Design

Other Work

Phia

Rewards

DonorAtlas

Simplified Search

Depop

Campus Circle

DoorDash

Designathon

Phia

Rewards

DonorAtlas

Simplified Search

Depop

Campus Circle

DoorDash

Designathon

Phia

Rewards

DonorAtlas

Simplified Search

Depop

Campus Circle

DoorDash

Designathon

Phia

Rewards

DonorAtlas

Simplified Search

Depop

Campus Circle

DoorDash

Designathon

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