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Anya Kishida

杏弥

Building 0-1 consumer products at the intersection of human behavior and systems thinking. Currently @ Phia.

I studied Cognitive Science at UC Berkeley, where I explored how people perceive, think, and make decisions. I apply that understanding to design products that align with how people naturally interact with the world.

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Home

Lab

About

Anya Kishida

杏弥

Building 0-1 consumer products at the intersection of human behavior and systems thinking. Currently @ Phia.

x (twitter)

Home

Lab

About

5.1

Berkeley, CA

58 minutes ago

2.5

Oakland, CA

3 hours ago

4.8

San Francisc...

1 day ago

Address in CA, OR, or WA

City, State, or Country

Enter Name (Ex. Mom's House)

MyShake Pinned Locations

Aug 2025

End-to-end design of a safety feature to stay informed on yourself and loved ones, increasing product satisfaction by 35%

View Project

5.1

Berkeley, CA

58 minutes ago

2.5

Oakland, CA

3 hours ago

4.8

San Francisc...

1 day ago

Address in CA, OR, or WA

City, State, or Country

Enter Name (Ex. Mom's House)

MyShake Pinned Locations

Aug 2025

End-to-end design of a safety feature to stay informed on yourself and loved ones, increasing product satisfaction by 35%

View Project

$200

Gift cardIssued by

Phia Rewards

June 2026

Driving user retention and loyalty through a delightful rewards experience that encourages repeat engagement

Phia Virtual try-on

July 2026

Owned 0-1 design of AI virtual try-on from onboarding through results, to drive purchase confidence and conversion.

Depop Campus Circle

Dec 2024

Boosting transactions with a localized marketplace to address unmet student buyer and seller needs

View Project

DonorAtlas Simplified Search

Dec 2024

Improving search workflow success by 37% through restructuring information architecture for clarity and comprehension

Archived Work

2024 | Client Work

Unilever Sustainable Habits

Proposed product changes aimed at sustainability aligned with business and user goals. Specifics under NDA.

2023 | Design Challenge

DoorDash Accountability Partner

Promoting healthier habits in college students through a nostalgic and playful accountability partner.

Anya Kishida

杏弥

Building 0-1 consumer products at the intersection of human behavior and systems thinking. Currently @ Phia.

I studied Cognitive Science at UC Berkeley, where I explored how people perceive, think, and make decisions. I apply that understanding to design products that align with how people naturally interact with the world.

x (twitter)